Atlantic Yards or Atlantic Lots?

Watch the new slideshow about the interim parking planned for Atlantic Yards. Click here to visit AtlanticLots.com

Video of Rally Against Demolition for Parking


Governance Video


Watch a slideshow

Click here to watch a pop-up slideshow of images, maps and siteplans of the proposed Atlantic Yards project.

Atlantic Yards would:

Contain the same amount of development as 23 Williamsburgh Savings Banks

Generate over 20,000 new vehicle trips every day with no plan to avoid gridlock

Contain affordable housing that won't be affordable to average Brooklynites

Potentially be built without significant input from New Yorkers

» more project facts

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Why historic buildings in the AY footprint should be reused, not demolished

One of the great urban success stories of recent decades has been the adaptive reuse of historic buildings. Where once we simply demolished historic buildings to create "blank slates" for new development, planners and developers increasingly have recognized the tremendous economic, cultural and social value in reusing existing structures while still allowing for new development. Jane Jacobs famously said that “Lively, diverse, intense cities contain the seeds of their own regeneration” and today we can see the results of adaptive reuse in Soho, Tribeca and other vibrant, economically successful neighborhoods across the city.

Unfortunately, Forest City Ratner does not propose to heed this lesson: they plan to demolish all of the historic buildings in the project footprint. Two of the most historically significant buildings - the Ward Bakery (pictured above) and the Long Island Railroad Stables Building - will be razed to create unnecessary surface parking lots and construction staging areas that will last until 2016 at the earliest – and could even be permanent. (To read more on the plans for surface parking lots click here)


Credit: BenBen

There are several reasons why they should think again. First, these buildings are a physical embodiment of Brooklyn's history, and if they're demolished, we'll lose that history forever. The Ward Bakery, for example, is a testament to the active industry that used to be near the railyards: it was built there in 1910 so that it could easily receive incoming shipments of flour which arrived by train. The Bakery's white glazed terra cotta tiles and renaissance details make it one of the most distinctive industrial buildings on the project footprint. Diagonally across from the Bakery is the former Long Island Railroad Stables, built in 1906 as a stable for horses that delivered raw materials arriving by rail to nearby industries. As such, it's a testmament to the livery industry that once powered New York's economy. The LIR Stables also has a distinctive architectural style, with flat-arched windows, terra-cotta cornices and stylized parapets. Both of these buildings have been found to be eligible for the National Register of Historic Places – and reusing them would create a development with a stronger relationship to Brooklyn's history.

Second, preserving buildings while allowing for new development is a sound planning principle: the most successful neighborhoods in New York are both functionally and aesthetically diverse – an exciting juxtaposition of old and new buildings. Entirely new developments, by contrast, tend to feel monotonous and sterile – think Starrett City. Reusing the Ward Bakery and the LIR Stables - both buildings have floorplates that could be adapted for housing or other uses – will not only make the development more diverse, but ensure some of the existing neighborhood character remains, enabling the development to integrate better with the surrounding neighborhoods - instead of having the "space-ship landing" effect that the current plan will have.

New York has a come a long way since the days of urban renewal and the wholesale clearance of existing neighborhoods. Striking a balance between new development and preservation has worked for neighborhoods across the city and it would work for the Atlantic Yards site.

Update: Click here to sign a petition to save the Ward Bakery

Anonymous (not verified) | Sat, 03/31/2007 - 4:54pm

From DDDB's website - click here for link

Introduction
In 1911, the Ward Baking Company building at 800 Pacific Street was built as a gleaming white example of a modern industrial facility. The founder, George S. Ward, a captain of industry and soon-to-be baseball magnate, brought a team of architects to Europe for inspiration and they designed this building on the long boat ride home.

In a 1921 Ward Bakery Publication called The Story of our Research Products, company writers bragged about their founder, who had “the courage and the pioneer spirit to erect the first sanitary and scientific bakery in America.” The same publication describes the New York factory as “the snow-white temple of bread-making cleanliness.”

With four acres of area divided between its six floors and basement, this factory employed hundreds of New Yorkers. And with its capacity to turn out 250,000 loaves per day, it fed hundreds of thousands.

Eight hundred Pacific Street lies in a narrow corridor of Prospect Heights that was once housed several major industries interspersed with historic brownstones. Now this area is primarily residential, with a sprinkling of small business utilizing the soaring industrial spaces. The Ward Baking Company Building is now a storage facility.

Setting
The former Ward’s Bread Factory stretches from the south side of Pacific Street to the north side of Dean Street, between Carlton and Vanderbilt Avenues, in the Prospect Heights neighborhood of Brooklyn, New York. It lies along a former industrial strip comprising three long blocks of Pacific and Dean Streets, characterized by large and architecturally magnificent industrial structures built in the late 1800s and early 1900s. Within two blocks of the Spalding Building lies the Prospect Heights Historic District, a “cohesive district composed of single-family row houses and multiple dwellings almost all of which were built during the final thirty-five years of the nineteenth century” as described on its State and National Registers application.

Features
The Ward’s building is six stories tall. The façade is comprised of glazed white terra cotta tiles. Graceful Grecian-inspired arches run the length of the building, front and back.

There is much ornamental detailing running the length of the building. At one end, stands a 120 foot smoke stack, previously used in the baking process.

It was built with 6 floors, a basement and sub-basement. The total area is more than four acres.

Integrity
Windows that once contained glass or glass blocks have been filled in with cinder blocks. The interior has been altered to allow for a moving and storage business.

Historical Significance
In 1911, George S. Ward, President of the Ward Baking Company, and a team of architects returned from a European tour with plans for two great baking plants for the New York area. One was built in that year in the Bronx, the other in what is now Prospect Heights, Brooklyn.

“We were gone for 30 days and when we returned the plans were completed,” Ward related to a journalist from The Baseball Magazine in 1926. “They were made literally in mid-Atlantic.” As evidenced from the graceful arches, the architects had been inspired by Greco-Roman designs.

Mr. Ward did not do things small. “We invested two million dollars in our New York venture before we turned a wheel or gained the market for a single loaf of bread,” he told The Baseball Magazine. “The day we started our great plants we loaded a hundred wagons with bread and sent them out, instructing our salesmen to give the bread away as samples. The next day we sent them out again, this time to sell bread. We have been selling bread ever since.”

The two New York plants each had a capacity of 250,000 loaves per day. In 1913, the combined output from Ward’s 13 factories around the country would bake enough loaves in one year that “if placed end to end, would [be] … nearly enough to twice circle the globe at the equator,” as reported in The Baseball Magazine. One reason for Ward’s success was the new, scientific baking methods the company pioneered. In 1909, George S. Ward consulted with scientists at the Mellon Institute in Pittsburgh, PA and eventually set up fellowships so that scientists could study the relationship between water hardness and fermentation, and other questions inherent to goal of producing consistent, top-quality bread and cake for the entire nation. By 1916, the company set up its own Research Products Department with four scientists and several assistants.

Engineers developed innovative machinery that churned out millions of identical loaves and allowed Ward’s to advertise something unusual for that time: bread “untouched by the human hand.”

Thanks to his ground-breaking methods of both baking and business, Ward was an American success story, starting with a small bakery in Pittsburgh and building one of the most successful companies in America. His personal passion was baseball, and he went on to become vice president of the Federal League. The Baseball Magazine said he was “foremost among the masters of big business who make the Federal League.”

The monumental former factory at 800 Pacific Street is worthy of preservation not only on its aesthetic and architectural merits, but also because it tells the story of an important piece of American manufacturing history and was, in turn, an integral part of Prospect Heights, much of which is a State and National Historic District.

Christopher London (not verified) | Sat, 03/31/2007 - 4:24pm

First off, the character of the historic buildings that Ratner intends to destroy to make way for parking, make absolutely no sense whatsoever. I grew up in Brooklyn and now live in Manhattan. As stated above "New York has a come a long way since the days of urban renewal and the wholesale clearance of existing neighborhoods. Striking a balance between new development and preservation has worked for neighborhoods across the city and it would work for the Atlantic Yards site." Tearing down history and the cultural fabric of a historic neighborhood for sporting venues and parking will be the end of society. I LOVE sports. But is not the reason why you even contemplate moving a sporting areana into an urban area is to take advantage of public transportation and to encourage people to use mass public transportation, rather than adding to existing congestion. Historic preservation should not be conditioned upon a present owner's signature because ownership rights must also not conflict with the common good. Some day when the NETS, one of the least historic franchises, are a second rate ballclub and we have a parking lot instead of historical buildings whatwill that say about what we did wrong as a society?

Anonymous (not verified) | Mon, 03/05/2007 - 11:13am

Good luck trying to stop Ratner - Or Bloomberg historic preservation is at the bottom of their value lists. Ratner has a history of wiping neighborhoods-look at metrotech -and atlantic mall -he tore down the rather nice terminal there too.
Nothing is going to make Ratner change his mind except a court order.

Anonymous (not verified) | Mon, 03/05/2007 - 11:09am

Why demolish the newly renovated spalding factory as well? I think that's a lovely building. Gehry's buildings will be eyesores in 10 years, if not sooner.

Anonymous (not verified) | Tue, 11/07/2006 - 12:32pm

The Ward Bakery's sister building -- an identical building in Newark -- was converted into affordable housing! Ward Bakery (here in Brooklyn) was found eligable for listing on the National Register of Historic Places, pending the owner's signature, which needless to say we didn't get.

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